Celebrity Culture, Brand Whedon and the post-Romantic fallacy
Over the last couple of weeks there have been a number of responses to the allegations made by Kai Cole against her former husband, television producer and self-declared feminist Joss Whedon. The accusations of serial infidelity against her with numerous female co-workers have produced, on the one hand, maliciously joyful expressions of schadenfreude (‘see, I always knew he was no feminist’ / ‘ha – all icons get what’s coming in the end’); and on the other such out-pourings of grief and anger one might think he had murdered all newborns. Whatever the truth of the claims, and whatever the justification of the responses (some of which have been eye-wateringly splenetic), what is clear is that Brand Whedon has taken a hit. I do not know, and do not care about Joss Whedon as a person (I don’t mean I wish him harm; simply that I am not interested in him). I am however interested in Brand Whedon. I have spent nearly 20 years writing about it, so it makes sense that I have a view. Bran...
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